The Dark Knight viral web campaign is in full swing and the reveal of the full body shot of Heath Ledger as the Joker at Empire magazine has happened. What’s left. What’s the viral campaign building too.
The first assumption is a trailer. Aside from the few that attended the panel at the 2007 San [...]

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Bad Internet. Looks like the full image of the Joker from the Empire Magazine Cover has been leaked early. Click the image for a larger version.
Early buzz seems that a lot of people don’t like the image. I personally, think it’s pretty cool. Different from any previous live version we’ve seen, which is what [...]

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Are we soon going to see the first, full-body image of Heath Ledger as the Joker? According to Empire Online’s He Is Coming site, the answer is yes.
The one-third of the image that is revealed looks cool enough (and it’s just his socks and shoes). I will say, that if our first full view [...]

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Lots of sites appeared last week related to 2008’s Batman The Dark Knight movie. The RorysDeathKiss site was updated with clues to the “Times” rolling in shortly after Thanksgiving. The “Times” was revealed to the the newspaper, The Gotham Times. Users that submitted photos to RorysDeathKiss were sent 25 copies of The Gotham Times newspaper [...]

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Back before Halloween, I posted a link to WhySoSerious.com and wondered what would be revealed when Halloween arrived.
The Internet was abuzz when it turned out to be a location based puzzle that revealed a message. Everyone was expecting the first trailer for The Dark Knight… Instead, we got another picture of Heath Ledger as the [...]

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The latest teaser for the Dark Knight (Batman 2) has appeared and it’s WhySoSerious.com. Visit the site and you see a flickering Jack-o-Lantern with a Bat Logo grin. What this all means is anyone’s guess.
WhySoSerious.com is the latest in a viral marketing campaign that started months ago to promote the film. Despite the fact that [...]

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