The Dark Knight viral web campaign is in full swing and the reveal of the full body shot of Heath Ledger as the Joker at Empire magazine has happened. What’s left. What’s the viral campaign building too.
The first assumption is a trailer. Aside from the few that attended the panel at the 2007 San Diego Comic-Con, no one has seen any footage from the film. Less that 6 months from release, that’s unbelievable for a release of this magnitude. So a trailer is a given.
What about Harvey Dent. The sites that started all of this months ago (IBelieveInHarveyDent.com and IBeliveInHarveyDentToo.com) are still there, with the content unchanged. The original WhySoSerious.com Pumpkin image decayed into a Two-Face style Jack-O-Lantern. Maybe that’s what we’re building up a too. The reveal of Two-Face. It may be in a trailer or in an image, but I feel like this build-up needs to lead to something new and unexpected. Something more than a trailer. I’d be satisfied with Two-Face.
The whole I Believe in Harvey Dent campaign site was a lead-up to revealing the first official picture of Heath Ledger as the Joker. I can’t say that I’m terribly excited. It’s a little too far from the original Joker for me.
Having said that, I won’t pass judgment and I’ll still see the film. It’s too early to tell and one photo doesn’t really show or prove anything. I will say that it does look creepy, almost serial killer like, very John Wayne Gacy, Jr. I trust Christopher Nolan as a filmmaker, having like all of his previous work. This does mean that Carter and I probably won’t be seeing this one together. At least we have the Hulk and Iron Man to look forward to next year as well.
Added…SlashFilm has a great, detailed story on how the picture and site was revealed, beginning with a few Joker playing cards left in a comic book shop.
I want to believe in Harvey Dent, but Warner Bros. has messed that up in the past.
I remember the excitement in the fan/comic community when it was revealed that Billy Dee Williams was playing Harvey Dent in the 1989 Tim Burton Batman film. Most Batman fans know that the Joker disfigures district attorney Harvey Dent with acid, causing his face to be horribly scarred and turning him into the villain Two-Face. So, everyone assumed that Two-Face would be in the next Batman movie (Batman Returns) and be played by Williams.
They didn’t use Two-Face until the third sequel, Batman Forever, and then the character was portrayed as a Joker rip-off and not the cunning, crime boss he is supposed to be. Even worse, Billy Dee Williams was nowhere to be found and was replaced by Tommy Lee Jones, who I’ll admit, looked visually like the character.
Let’s hope that the Batman Returns sequel (The Dark Knight) will end with the Joker (Heath Ledger) dousing Aaron Eckhart with acid and that the filmmakers bring him back for the third film.