Fascinating article at the Consumerist detailing how Best Buy profiles its customers. Be sure to check out the gallery of images at the bottom of the article all of the Best Buy profiles. Which profile describes you?

We already know how Best Buy thinks of customers as either “angels” or “demons,” and most Diggers are “Buzzes” or “Rays,” but now meet the newest additions to their internal sales stereotyping system.

read more | digg story