Slusho! just released a new commercial and as I was digging around the Slusho! site, I searched for some of the other names and terms I saw. It turns out there is a huge viral campaign, very similar to what’s happening for the Dark Knight, for Cloverfield.
Digging around all of the sites, you start to get an idea about the Cloverfield movie and what it may all be about. It all seems very Godzilla like to me (which isn’t a bad thing).
Scientist discover a new (and tasty) organism underwater and begin to experiment and develop things with it. A trigger such as this could easily mutate something (maybe a whale – mentioned many times on the Slusho! site) to gigantic proportions. The organisms within the Slusho! drink –which must remain frozen to stay fresh– could have disastrous effects after long term gestation in a person (the exploding person in the Cloverfield trailer). I managed to find the following sites that are all related to Cloverfield:
- Tagruato – Be sure to read the Deep Sea Drilling and the Yoshida Medial Research (and related) sections.
- Noriko Yoshida’s Website
After I had done a lot of digging, I stumbled upon ProjectCloverfield.com, which has done a great job of logging and following all the viral clues. Definitely a site to keep up with, at least until the film comes out.