HaHaHa – I Believe in Harvey Dent Too

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The Dark Knight viral web campaign is in full swing and the reveal of the full body shot of Heath Ledger as the Joker at Empire magazine has happened. What’s left. What’s the viral campaign building too.

The first assumption is a trailer. Aside from the few that attended the panel at the 2007 San Diego Comic-Con, no one has seen any footage from the film. Less that 6 months from release, that’s unbelievable for a release of this magnitude. So a trailer is a given.

What about Harvey Dent. The sites that started all of this months ago (IBelieveInHarveyDent.com and IBeliveInHarveyDentToo.com) are still there, with the content unchanged. The original WhySoSerious.com Pumpkin image decayed into a Two-Face style Jack-O-Lantern. Maybe that’s what we’re building up a too. The reveal of Two-Face. It may be in a trailer or in an image, but I feel like this build-up needs to lead to something new and unexpected. Something more than a trailer. I’d be satisfied with Two-Face.

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